Focus on a specific audience

Defining your target audience

 

If I asked you, “Who do you target?” what would you say?

When I talk to business owners, I often get answers to the question like “anyone that walks into the shop”, “anyone that breathes (which is my favourite!)”, or “business owners”. But these answers are too vague.

You can’t have a marketing message that appeals to all people, it needs to appeal to the specific group you want to target.

Most of my clients don’t want to target a particular group in the fear that they’ll miss out by not targeting everyone. But the problem is you can’t be everything to everyone. If you don’t know your target market, you’ll end up spreading your marketing budget and effort everywhere. And end up diluting everything.

A target market is not a market unless you know who they are, where they are and how to get them. You need to get specific and really nut out what your ideal client looks like.

Otherwise it’s guaranteed you’ll end up being nobody to anybody. Remember ‘Everybody’ is NOT a target market!

Think of individual people. “Who is the one person I know who has this problem?” or “Who is the one person I really want to serve? What problems do they have? How do they think, act, feel?”

 

 

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The business was set up in 2010 by Una Ryan who identified a niche in the market for businesses who need help getting the most from their marketing efforts and business planning.

Phone:(087) 9490343
Email: showmehow@marketingeye.ie
Website: www.marketingeye.ie
Address: Upperchurch, Thurles, Tipperary

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