Why “why” is the most important question?


Why do your customers buy from you?

Why do people buy from your competitors?

Why will they buy again from you?

Why won’t they buy from you again?


Understand your customer’s motivations (really understand them) and you have your marketing message and your target market – the two most important steps for growing your business.


So before you do anything else, start asking ‘Why?’ and keep asking ‘Why?’

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The business was set up in 2010 by Una Ryan who identified a niche in the market for businesses who need help getting the most from their marketing efforts and business planning.

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Email: showmehow@marketingeye.ie
Website: www.marketingeye.ie
Address: Upperchurch, Thurles, Tipperary

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