Why Me?
25 Years in the Trenches. Zero "Airy-Fairy" Theories.
I’ve seen marketing trends come and go, but one thing never changes:
If your message isn’t clear, you’re losing money.
Simple marketing for busy Irish business owners — 25 years of experience, no jargon, no fluff.
About Una Ryan
Una Ryan is a marketing consultant with over 25 years’ experience helping Irish SMEs achieve measurable growth.
She is a registered mentor with 15 Local Enterprise Offices (LEOs) in Ireland, the Design & Crafts Council of Ireland, and InterTradeIreland, supporting small business owners across Ireland to make clearer, more confident marketing decisions.
What I do
I’m a marketing consultant for small businesses in Ireland.
I help owners cut through the noise, understand what marketing actually works for their business, and stop wasting time and money on the wrong activities.
Most of the businesses I work with are already doing some marketing — but without clear direction or a proper strategy behind it.
Who I work with
I work with small business owners across Ireland who are doing their own marketing but not getting consistent results.
They’re often overwhelmed by too many options, unsure what’s working, and frustrated by the lack of clarity in their marketing.
What you can expect
This work is about clarity, not complexity.
You’ll leave with a clear understanding of:
- what to focus on in your marketing
- what to stop wasting time and money on
- how to get more consistency in enquiries
- how to make better decisions about where your marketing budget goes
The goal is simple: better decisions, less waste, more results.
Why 5,000+ Irish Businesses Choose Me for Marketing
How I work
My approach is practical and straightforward.
No jargon. No theory for the sake of it. No overcomplicating things.
Just clear thinking, based on 25 years working directly with Irish SMEs in real businesses — not textbooks.
Let’s be honest
Most small businesses don’t have a marketing problem.
They have a clarity problem.
Once you know what actually matters in your marketing, everything becomes easier — and far more effective.
Next step
If you want to see how I can help your business specifically, you can explore my services here.
If you’re not sure where to start, the Free Advice section will give you practical guidance to help you make better marketing decisions.
MBS in Strategic Management
University of Limerick
BBS in Marketing & Economics
University of Limerick
Former Assistant Lecturer in Marketing & Digital Marketing
Limerick Institute of Technology
Accredited Mentor
15 Local Enterprise Offices (LEOs) Ireland
Strategy Backed by Academic Rigour
Beyond the Spreadsheets.
My “zero-fluff” approach is rooted in deep expertise. I hold an MBS in Strategic Management and a BBS in Marketing & Economics from the University of Limerick.
I don’t just “do” marketing; I understand the science behind it. My time spent as an Assistant Lecturer in Marketing & Digital Marketing at Limerick Institute of Technology (LIT) taught me how to break down complex global strategies into actionable steps that drive local results.
I’m a firm believer that marketing should be the engine of your business, not the headache of your day. As a marketing consultant and coach based in Tipperary, I understand the unique “word-of-mouth” culture of doing business in Ireland.
When I’m not fixing marketing plans, coaching or mentoring, you’ll likely find me walking the dogs and exploring the Irish hills. I believe the best ideas often come when you step away from the screen.
Ready for a partner not just a provider?
If you want a coach who cares as much about your ROI as you do, let’s see if we’re a good fit. With over 200+ five star reviews and a track record of transforming Irish SMEs, I’m ready to help you see what’s possible.