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Marketing Tips for People Who Have a Business to Run.

No 3,000-word essays here. Just practical, bite-sized advice to help you get more leads, fix your website, and stop wasting money.

Word of Mouth Marketing: The only ad budget most small businesses actually need

Ask any Irish business owner where their best customers came from, and most won’t say Google. They’ll say a neighbour....

Thinking About Hiring a Marketing Consultant?

You’ve probably got questions. What do they actually do? What does it cost? Is a consultant even the right fit,...

Why Your Business Doesn’t Show Up in AI Search (And What To Do About It)

Ask ChatGPT where to find a good physio in Kilkenny, or a joiner in Roscommon. There’s a decent chance your...

What Does a Marketing Consultant Actually Do?

Most people have a vague idea. Someone who helps with marketing. Probably expensive. Probably not for businesses like mine. Wrong...

How Much Does a Marketing Consultant Cost in Ireland (and What You Actually Get for the Money)?

If you’re running a small business, this is usually one of the first questions you’ll ask when you start thinking...

Marketing Consultant vs Marketing Agency: Which One Does Your Business Actually Need?

Should I hire a marketing consultant or a marketing agency? I get asked this every week. And after 25 years...

The free tool most Irish businesses set up wrong

If someone searched for your business on Google right now, what would they find? If the answer is “not much”...

Your website might be brilliant. People still can’t find it.

You spent time and money getting your website right. You’ve done some work on Google. Maybe you even rank on...

How to Set Up Your Google Business Profile in Ireland (And Actually Get Found by Local Customers)

If someone searches for your business right now, what do they find? If the answer is “not much” — or...

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Have a specific marketing headache?

I’m always looking for new topics to cover. If you’re stuck on something and want a “straight-talking” answer, drop me a line and I might feature it in my next update.

Una Ryan_Marketing Eye

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If you’ve read the tips but still feel stuck, the Reality Check is your best next step.