Top 5 Marketing Mistakes Small Businesses Make (& How to Avoid)
Running a small business means wearing a hundred hats. Marketing often gets squeezed in between everything else — and that’s where mistakes happen. The good news? Most marketing mistakes are easy to fix once you know what to look for. Here are the five biggest marketing mistakes small business owners make (and how you can avoid them). […]
The Simple Marketing Plan for Small Business Owners
Starting a new business is exciting — but let’s be honest, it’s also overwhelming. Everyone has an opinion about the best small business marketing strategy: post on TikTok, run ads, build an email list, start a podcast. The problem? You don’t have the time, money, or headspace to do it all. And you don’t need to. […]
Don’t Start 2025 Without Reading This: Practical Advice for Business Owners
As we step into a new year, it’s the perfect time to reflect, refocus, and realign your business goals. For entrepreneurs and business owners, January isn’t just another month—it’s an opportunity to assess what worked, what didn’t, and what can propel your business forward in 2025. So, how can you make this the year that […]
Stop Wasting Time: Practical Marketing Tips for Busy Irish SMEs
Feeling overwhelmed by marketing mumbo jumbo? You’re not alone. Many small business owners in Ireland struggle to navigate the endless marketing options and see tangible results. We get it. You wear a million hats, and wasting time on fluff isn’t an option. Let’s cut to the chase. Here are 5 proven, time-tested marketing strategies specifically designed to […]
How to Make Time for Marketing Your Business: A Practical Guide
Running an Irish business is no small feat. With so many tasks demanding your attention, it’s easy for marketing to slip down the priority list. But consistent marketing is crucial— you know it’s how you attract new customers, build your brand, and grow your revenue. So, how can you find the time to market your […]
How Small Businesses in Ireland Can Shine Online: A Practical Guide
If you’re a small business in Ireland, having an online presence isn’t just a “nice-to-have”— it’s a must. Your customers are online, so your business needs to be there too, and not just hanging around; it needs to stand out. The good news? You don’t need a huge budget to make a big impact. Let’s […]
Mastering Marketing Metrics: How to Measure Success & Grow Your Small Business
For small business owners, marketing can sometimes feel like throwing spaghetti at the wall to see what sticks. But without proper measurement, how do you know what’s really working? Understanding the impact of your marketing efforts is critical, especially when you’re working with limited resources. That’s where key performance indicators (KPIs) come in—metrics that give […]
10 Common Mistakes New Entrepreneurs Make (And How to Avoid Them)
Starting a business can be very exciting, but it’s easy to make mistakes when navigating the challenges of entrepreneurship. Here are the 10 most common pitfalls that I come across most often and how to avoid them. Skipping the Market Research It’s tempting to dive straight into your business idea, but without market research, you […]
How to Maximise Your Marketing Budget: Strategies for Small Businesses
As a small business owner, your marketing budget might not be as large as you’d like. But that doesn’t mean you can’t achieve significant results. The key is to maximise what you have and focus on smart, efficient strategies that deliver the best return on investment (ROI). Here’s how you can make every euro count. […]
How to Create a Winning Social Media Strategy for Small Businesses in 2024
Let’s dive into some tried-and-true tips that will help you engage with your audience, boost your brand, and grow your business. Here’s everything you need to know to create a winning social media strategy. 1. Define Your Goals First things first—what do you want to achieve with your social media efforts? Most businesses I meet […]