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Marketing Tips for People Who Have a Business to Run.

No 3,000-word essays here. Just practical, bite-sized advice to help you get more leads, fix your website, and stop wasting money.

Top 5 Marketing Mistakes Small Businesses Make (& How to Avoid)

Running a small business means wearing a hundred hats. Marketing often gets squeezed in between everything else — and that’s...

How to Create a Marketing Message That Actually Works (Without Sounding ‘Salesy’)

If you’ve ever sat down to write about your business and thought, “I don’t know what to say without sounding...

Are You Standing Out or Blending In? How to Differentiate Your Business from Competitors

As a business owner, have you ever stopped to ask yourself: “What sets my business apart from my competitors?” In...

Don’t Start 2025 Without Reading This: Practical Advice for Business Owners

As we step into a new year, it’s the perfect time to reflect, refocus, and realign your business goals. For...

Stop Wasting Time: Practical Marketing Tips for Busy Irish SMEs

Feeling overwhelmed by marketing mumbo jumbo? You’re not alone. Many small business owners in Ireland struggle to navigate the endless...

How to Make Time for Marketing Your Business: A Practical Guide

Running an Irish business is no small feat. With so many tasks demanding your attention, it’s easy for marketing to...

How Small Businesses in Ireland Can Shine Online: A Practical Guide

If you’re a small business in Ireland, having an online presence isn’t just a “nice-to-have”— it’s a must. Your customers...

Mastering Marketing Metrics: How to Measure Success & Grow Your Small Business

For small business owners, marketing can sometimes feel like throwing spaghetti at the wall to see what sticks. But without...

10 Common Mistakes New Entrepreneurs Make (And How to Avoid Them)

Starting a business can be very exciting, but it’s easy to make mistakes when navigating the challenges of entrepreneurship. Here...

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I’m always looking for new topics to cover. If you’re stuck on something and want a “straight-talking” answer, drop me a line and I might feature it in my next update.

Una Ryan_Marketing Eye

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