Thinking About Hiring a Marketing Consultant?
You’ve probably got questions. What do they actually do? What does it cost? Is a consultant even the right fit, or do you need an agency, or a coach instead? Here’s the short answer to each — and where to go for the full picture. What does a marketing consultant actually do? Short version: I […]
Why Your Business Doesn’t Show Up in AI Search (And What To Do About It)
Ask ChatGPT where to find a good physio in Kilkenny, or a joiner in Roscommon. There’s a decent chance your business won’t get a mention. Even if you’ve spent years clawing your way to page one of Google. That’s not because you’re bad at what you do. It’s because nobody told you the rules changed. […]
What Does a Marketing Consultant Actually Do?
Most people have a vague idea. Someone who helps with marketing. Probably expensive. Probably not for businesses like mine. Wrong on all counts. Here’s what a marketing consultant actually does — and how you’d know if you need one. They tell you the truth. That’s the job, really. Most business owners are too close to […]
How Much Does a Marketing Consultant Cost in Ireland (and What You Actually Get for the Money)?
If you’re running a small business, this is usually one of the first questions you’ll ask when you start thinking about getting help with your marketing: How much does a marketing consultant actually cost? And more importantly — is it worth it? After 25 years working with more than 4,000 Irish businesses, I can tell […]
Marketing Consultant vs Marketing Agency: Which One Does Your Business Actually Need?
Should I hire a marketing consultant or a marketing agency? I get asked this every week. And after 25 years and more than 4,000 Irish businesses, here’s my honest answer to the marketing consultant vs marketing agency question: most small businesses ask it too late. Usually after they’ve already spent money on the wrong one. […]
The free tool most Irish businesses set up wrong
If someone searched for your business on Google right now, what would they find? If the answer is “not much” — you’re invisible to customers who are actively looking for exactly what you do. And the fix is free. It’s called Google Business Profile. It’s the box that appears when someone searches your business name, […]
Your website might be brilliant. People still can’t find it.
You spent time and money getting your website right. You’ve done some work on Google. Maybe you even rank on page one for a few keywords.And yet enquiries have gone quiet. Here’s something most Irish business owners don’t know yet: the way people search has fundamentally changed. And if you haven’t kept up, you’re invisible […]
How to Set Up Your Google Business Profile in Ireland (And Actually Get Found by Local Customers)
If someone searches for your business right now, what do they find? If the answer is “not much” — or worse, nothing — you have a problem. And the fix is free, takes less than an hour, and most of your competitors haven’t bothered doing it properly.It’s called Google Business Profile. And it’s the single […]
How to Use AI Tools in Your Small Business (Without Losing Your Mind)
A simple guide for Irish business owners who are curious — but not quite ready to hand over the keys to a robot. Let’s be honest. You’ve heard “AI” mentioned about forty-seven times this week alone. At a networking event, on the radio, from that friend who works in tech. And maybe — just maybe […]
How Irish Business Owners Can Use AI to Save 5 Hours a Week on Marketing
I’ll be straight with you. When I first mention AI to a small business owner, I usually see one of two reactions.Either their eyes light up — or they reach for a strong cup of tea and change the subject. And I get it. The whole conversation around AI can feel like it belongs to […]