Creating your Value Proposition

Stand out from your competitors

Are you the same as your competitors? It’s a simple question but also a profoundly difficult question for many business owners (especially service providers). Be honest and answer it. If you are the same as your competitors, why would customers choose you? Is it because you are shouting the loudest? If you can afford to […]

Defining your ideal customer

Which on his your ideal client?

Promoting and marketing your product or service to everyone is often very ineffective.   I understand the logic of thinking there might be a bigger opportunity with a wider market so lots of start-ups try to target a broad section of the market (e.g. all women) instead of a specific niche (e.g women aged between […]

Develop your small business marketing plan by setting marketing goals

eDSet Marketing Goals

“Goals. There’s no telling what you can do when you get inspired by them. There’s no telling what you can do when you believe in them. And there’s no telling what will happen when you act upon them.”  Jim Rohn   There are many reasons why small businesses reach out to us. Often they’re looking for […]

Top 3 reasons why your marketing isn’t working

Small Business Marketing To do list

Clients usually call me when they’re stuck with their marketing. They have a great service/product but they’re having trouble finding new customers. They’ve tried all sorts of marketing tactics but just can’t get results (or aren’t getting the results for the time and money being spent).  Does this sound familiar? I have worked with hundreds […]