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How to create interesting content by using the Buyer’s Journey
No matter what type of product or service people are looking for, customers typically follow a similar pattern in their purchasing decision (often called the buyer’s
Creating your Value Proposition
Are you the same as your competitors? It’s a simple question but also a profoundly difficult question for many business owners (especially service providers). Be
Defining your ideal customer
Promoting and marketing your product or service to everyone is often very ineffective. I understand the logic of thinking there might be a bigger
Develop your small business marketing plan by setting marketing goals
“Goals. There’s no telling what you can do when you get inspired by them. There’s no telling what you can do when you believe in them.
Do I need a marketing plan for my small business?
I get it – you’d prefer to be doing anything other than developing a marketing plan. Of course, you can wing it but what usually
Top 3 reasons why your marketing isn’t working
Clients usually call me when they’re stuck with their marketing. They have a great service/product but they’re having trouble finding new customers. They’ve tried all
How much does a marketing plan cost?
One of the first questions businesses and potential start ups want to know when they get in contact is: “How much does a marketing plan
Are local customers critical for your business?
As you see in the above search, “marketing companies near me” gives me a listing of local businesses (the box at the top) before I
Tips on getting the most of of social media
Want to really get your social media rocking? – Use social media before your launch Share, help and connect, it’s not a sales channel. Think
New Year, New You
It’s that time of year when you think about making changes to your life. Most people think along the following lines; Getting healthier? √ Getting
How to write a marketing plan – Part 2
In the last blog, we answered the first question of all marketing plans “Where are we now? Today the focus is on the second question
How do I write a small business marketing plan for my small business?
Every business (no matter how small or how long established) needs to do marketing. You can do it as you go along but I wouldn’t
Are you the same as your competitors?
It’s a simple question but also a profoundly difficult question. Be honest and answer it. If you are the same as your competitors, why would
To outsource marketing or not…
You don’t have time for marketing but you know it’s critical to grow your business. Do you outsource or keep doing it internally? Here are
Making time for marketing your business
Unless you sell something totally unique and amazing (and let’s face it, very few of us do), potential customers won’t be looking for you, ringing
Social media marketing – getting it right
As you know people are spending more and more time on social media. They’re linking, sharing, interacting and exchanging information like never before. Social Media
