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Are You Standing Out or Blending In? How to Differentiate Your Business from Competitors
As a business owner, have you ever stopped to ask yourself: “What sets my business apart from my competitors?” In today’s crowded marketplace, it’s no
Don’t Start 2025 Without Reading This: Practical Advice for Business Owners
As we step into a new year, it’s the perfect time to reflect, refocus, and realign your business goals. For entrepreneurs and business owners, January
Stop Wasting Time: Practical Marketing Tips for Busy Irish SMEs
Feeling overwhelmed by marketing mumbo jumbo? You’re not alone. Many small business owners in Ireland struggle to navigate the endless marketing options and see tangible
How to Make Time for Marketing Your Business: A Practical Guide
Running an Irish business is no small feat. With so many tasks demanding your attention, it’s easy for marketing to slip down the priority list.
How Small Businesses in Ireland Can Shine Online: A Practical Guide
If you’re a small business in Ireland, having an online presence isn’t just a “nice-to-have”— it’s a must. Your customers are online, so your business
Mastering Marketing Metrics: How to Measure Success & Grow Your Small Business
For small business owners, marketing can sometimes feel like throwing spaghetti at the wall to see what sticks. But without proper measurement, how do you
Are You Standing Out or Blending In? How to Differentiate Your Business from Competitors
As a business owner, have you ever stopped to ask yourself: “What sets my business apart from my competitors?” In today’s crowded marketplace, it’s no
Don’t Start 2025 Without Reading This: Practical Advice for Business Owners
As we step into a new year, it’s the perfect time to reflect, refocus, and realign your business goals. For entrepreneurs and business owners, January
Stop Wasting Time: Practical Marketing Tips for Busy Irish SMEs
Feeling overwhelmed by marketing mumbo jumbo? You’re not alone. Many small business owners in Ireland struggle to navigate the endless marketing options and see tangible
How to Make Time for Marketing Your Business: A Practical Guide
Running an Irish business is no small feat. With so many tasks demanding your attention, it’s easy for marketing to slip down the priority list.
How Small Businesses in Ireland Can Shine Online: A Practical Guide
If you’re a small business in Ireland, having an online presence isn’t just a “nice-to-have”— it’s a must. Your customers are online, so your business
Mastering Marketing Metrics: How to Measure Success & Grow Your Small Business
For small business owners, marketing can sometimes feel like throwing spaghetti at the wall to see what sticks. But without proper measurement, how do you
10 Common Mistakes New Entrepreneurs Make (And How to Avoid Them)
Starting a business can be very exciting, but it’s easy to make mistakes when navigating the challenges of entrepreneurship. Here are the 10 most common
How to Maximise Your Marketing Budget: Strategies for Small Businesses
As a small business owner, your marketing budget might not be as large as you’d like. But that doesn’t mean you can’t achieve significant results.
How to Create a Winning Social Media Strategy for Small Businesses in 2024
Let’s dive into some tried-and-true tips that will help you engage with your audience, boost your brand, and grow your business. Here’s everything you need
From Zero to Hero: Top Email Marketing Tips for Small Businesses
Email marketing remains one of the most effective tools for small businesses. Whether it is used to engage with their audience, drive sales, or build
The Power of Local SEO: How Small Businesses Can Dominate
For small businesses, mastering local SEO (Search Engine Optimization) is a game-changer. Local SEO ensures that your business appears in local search results when potential
10 Essential Digital Marketing Strategies for Your Business in 2024
In today’s fast-paced world, small businesses need to leverage effective marketing strategies to stay competitive and keep growing. Digital marketing offers a huge range of
Top Marketing Trends for 2024: What Your Business Needs to Know
As 2024 progresses, staying updated with the latest marketing trends is crucial for small businesses aiming to compete and engage effectively. This blog explores the
The Ultimate Guide: How to Find the Perfect Marketing Consultant
A marketing consultant provides expert advice and guidance to businesses regarding their marketing strategies, campaigns, and overall marketing efforts. A consultant typically have extensive knowledge
How to choose a marketing consultancy business?
Thinking your business would benefit from hiring a consultancy marketing business or person but are unsure of who to pick and how to pick? Hiring
Feeling totally overwhelmed with your marketing? Get it under control
With so much different advice and guides around, I bet you’re confused on what marketing you should be doing and what marketing you should be
What is a marketing coach?
Lots of small businesses make the common mistake of thinking marketing isn’t that important or they try and do it all themselves. Then they often
What to expect from a marketing consultant?
Are you thinking about hiring a marketing consultant? Perhaps you feel that you are not getting the most out of your marketing and all the
How to create interesting content by using the Buyer’s Journey
No matter what type of product or service people are looking for, customers typically follow a similar pattern in their purchasing decision (often called the buyer’s
Creating your Value Proposition
Are you the same as your competitors? It’s a simple question but also a profoundly difficult question for many business owners (especially service providers). Be
Define your ideal customer
Promoting and marketing your product or service to everyone is often very ineffective. I understand the logic of thinking there might be a bigger opportunity
Develop your small business marketing plan by setting marketing goals
Define Your Marketing Goals “Goals. There’s no telling what you can do when you get inspired by them. There’s no telling what you can do when
Do I need a marketing plan for my small business?
I get it – you’d prefer to be doing anything other than developing a marketing plan. Of course, you can wing it but what usually
Top 3 reasons why your marketing isn’t working
Clients usually call me when they’re stuck with their marketing. They have a great service/product but they’re having trouble finding new customers. They’ve tried all
How much does a marketing plan cost?
One of the first questions businesses and potential start ups want to know when they get in contact is: “How much does a marketing plan
Are local customers critical for your business?
As you see in the above search, “marketing companies near me” gives me a listing of local businesses (the box at the top) before I
Tips on getting the most of of social media
Want to really get your social media rocking? – Use social media before your launch Share, help and connect, it’s not a sales channel. Think
New Year, New You
It’s that time of year when you think about making changes to your life. Most people think along the following lines; Getting healthier? √ Getting
How to write a marketing plan – Part 2
In the last blog, we answered the first question of every marketing plan “Where are we now? Today the focus is on the second question
How do I write a small business marketing plan for my small business?
Every business (no matter how small or how long established) needs to do marketing. You can do it as you go along but I wouldn’t
Are you the same as your competitors?
Are You the Same as Your Competitors? It’s a simple question but also profoundly difficult: are you the same as your competitors? To stand
To outsource marketing or not…
You don’t have time for marketing but you know it’s critical to grow your business. Do you outsource or keep doing it internally? Here are
Making time for marketing your business
Unless you sell something totally unique and amazing (and let’s face it, very few of us do), potential customers won’t be looking for you, ringing
Social media marketing – getting it right
As you know people are spending more and more time on social media. They’re linking, sharing, interacting and exchanging information like never before. Social Media
