Blog

Are local customers critical for your business?
As you see in the above search, “marketing companies near me” gives me a listing of local businesses (the box at the top) before I

Tips on getting the most of of social media
Want to really get your social media rocking? – Use social media before your launch Share, help and connect, it’s not a sales channel. Think

New Year, New You
It’s that time of year when you think about making changes to your life. Most people think along the following lines; Getting healthier? √ Getting

How to write a marketing plan – Part 2
In the last blog, we answered the first question of every marketing plan “Where are we now? Today the focus is on the second question

How do I write a small business marketing plan for my small business?
Every business (no matter how small or how long established) needs to do marketing. You can do it as you go along but I wouldn’t

Are you the same as your competitors?
It’s a simple question but also a profoundly difficult question. Be honest and answer it. If you are the same as your competitors, why would
Do you need a Marketing Consultant?
Marketing consultants are professionals who provide expert advice and guidance to businesses regarding their marketing strategies, campaigns, and overall marketing efforts. Consultants typically have extensive

How to choose a marketing consultancy business?
Thinking your business would benefit from hiring a consultancy marketing business or person but are unsure of who to pick and how to pick? Hiring

Feeling totally overwhelmed with your marketing? Get it under control
With so much different advice and guides around, I bet you’re confused on what marketing you should be doing and what marketing you should be

What is a marketing coach?
Lots of small businesses make the common mistake of thinking marketing isn’t that important or they try and do it all themselves. Then they often

What to expect from a marketing consultant?
Are you thinking about hiring a marketing consultant? Perhaps you feel that you are not getting the most out of your marketing and all the

How to create interesting content by using the Buyer’s Journey
No matter what type of product or service people are looking for, customers typically follow a similar pattern in their purchasing decision (often called the buyer’s

Creating your Value Proposition
Are you the same as your competitors? It’s a simple question but also a profoundly difficult question for many business owners (especially service providers). Be

Define your ideal customer
Promoting and marketing your product or service to everyone is often very ineffective. I understand the logic of thinking there might be a bigger opportunity

Develop your small business marketing plan by setting marketing goals
Define Your Marketing Goals “Goals. There’s no telling what you can do when you get inspired by them. There’s no telling what you can do when

Do I need a marketing plan for my small business?
I get it – you’d prefer to be doing anything other than developing a marketing plan. Of course, you can wing it but what usually

Top 3 reasons why your marketing isn’t working
Clients usually call me when they’re stuck with their marketing. They have a great service/product but they’re having trouble finding new customers. They’ve tried all

How much does a marketing plan cost?
One of the first questions businesses and potential start ups want to know when they get in contact is: “How much does a marketing plan

Are local customers critical for your business?
As you see in the above search, “marketing companies near me” gives me a listing of local businesses (the box at the top) before I

Tips on getting the most of of social media
Want to really get your social media rocking? – Use social media before your launch Share, help and connect, it’s not a sales channel. Think

New Year, New You
It’s that time of year when you think about making changes to your life. Most people think along the following lines; Getting healthier? √ Getting

How to write a marketing plan – Part 2
In the last blog, we answered the first question of every marketing plan “Where are we now? Today the focus is on the second question

How do I write a small business marketing plan for my small business?
Every business (no matter how small or how long established) needs to do marketing. You can do it as you go along but I wouldn’t

Are you the same as your competitors?
It’s a simple question but also a profoundly difficult question. Be honest and answer it. If you are the same as your competitors, why would

To outsource marketing or not…
You don’t have time for marketing but you know it’s critical to grow your business. Do you outsource or keep doing it internally? Here are

Making time for marketing your business
Unless you sell something totally unique and amazing (and let’s face it, very few of us do), potential customers won’t be looking for you, ringing

Social media marketing – getting it right
As you know people are spending more and more time on social media. They’re linking, sharing, interacting and exchanging information like never before. Social Media