Top Marketing Trends for 2024: What Your Business Needs to Know

As 2024 progresses, staying updated with the latest marketing trends is crucial for small businesses aiming to compete and engage effectively. This blog explores the top marketing trends I’m seeing for 2024 – hopefully it will provide you with some actionable tips and examples to help your small business thrive.

1. Artificial Intelligence and Automation

Artificial Intelligence (AI) and automation are transforming how small businesses operate, making sophisticated marketing tools more accessible.

Here are some examples of AI tools that you could use in your marketing

– Chatbots: Tools like Tidio or Chatfuel can automate customer service, saving time and providing 24/7 assistance.

– Email Marketing Automation: Platforms like Mailchimp can automate and personalize email campaigns based on customer behaviour.

Benefits for Small Businesses:

– Increased Efficiency: Automate repetitive tasks, freeing up time for strategic planning.

– Personalized Customer Experience: Use AI to segment your audiences and deliver targeted content, enhancing engagement.

By integrating AI and automation, you can streamline operations and offer personalised experiences without a large team.

2. Personalisation at Scale

Personalisation is essential for small businesses looking to build strong customer relationships. Leveraging data to tailor experiences can significantly impact customer loyalty and conversion rates.

Techniques for Personalized Marketing:

– Email Segmentation: Use tools like Constant Contact to segment your email list and send targeted campaigns.

– Product Recommendations: Use platforms like Shopify to recommend products based on past purchases.

Example: a bakery that I worked with sends personalised birthday discounts to customers to boost repeat business and customer satisfaction (it works!).

Investing in personalisation can help your small businesses stand out and will foster deeper connections with your customer. Can you think of any way you could use it?

3. Video Marketing Dominance

Video content is a powerful tool for you to engage your audience and tell your story. With the rise of social media platforms prioritising video, it’s essential that you include this format into your marketing strategy.

Types of Video Content That Engage Audiences:

– Short-form Videos: Use Instagram Reels or TikTok to create quick, engaging content.

– Tutorials and How-To’s: Share educational videos that demonstrate how to use your products.

Example: A handmade crafts shop that I worked with used engaging videos to show the crafting process behind their products – it attracted and engage new viewers and  turned a percentage into customers.

Leveraging video marketing can help your businesses capture attention and convey your brand message effectively.

4. Influencer Marketing Evolution

Influencer marketing is evolving, with a shift towards more authentic and relatable partnerships. Small businesses can benefit from collaborating with micro-influencers who have a loyal and engaged following.

Influencer Marketing Tips:

– Micro-Influencers: Collaborate with influencers who have 1,000 to 10,000 followers. They often have higher engagement rates and are more affordable.

– Authenticity: Audiences value genuine, relatable endorsements.

Example: I worked with a fitness studio who partnered with a few local influencers (older male, younger male, old female and younger female) to promote the different classes and show how the studio suits different people.

By focusing on authenticity and micro-influencers, you can build trust and expand your reach.

5. Sustainability and Social Responsibility

Consumers are increasingly favouring businesses that demonstrate a commitment to sustainability and social responsibility. You can leverage this trend to build a positive brand image and attract conscious consumers.

Consumer Demand for Ethical Practices:

– Sustainable Products: Offer eco-friendly products or packaging.

– Corporate Social Responsibility (CSR): Promote the fact that you support local causes or implement green practices in your operations.

Integrating sustainability into your marketing strategy not only helps the environment but also resonates with consumers who value ethical practices.


Staying ahead of marketing trends is crucial for small businesses looking to thrive in 2024. By embracing AI and automation, scaling personalisation, leveraging video marketing, evolving influencer strategies, and committing to sustainability, your small business can stay competitive and engage effectively with your audience.

To implement these trends and elevate your marketing strategy, contact us for a consultation. Let us help you navigate the ever-changing marketing landscape and achieve your business goals. 

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