You’ve probably got questions. What do they actually do? What does it cost? Is a consultant even the right fit, or do you need an agency, or a coach instead?
Here’s the short answer to each — and where to go for the full picture.
What does a marketing consultant actually do?
Short version: I tell you the truth about what’s working, what isn’t, and what to do about it — based on 25 years of seeing the same problems come up in Irish SMEs, over and over. Read the full answer →
What does it cost?
Most consultants in Ireland charge €100–€300 an hour, or work project-based from €500–€3,000+. What you’re really paying for is clarity, not hours. See the full breakdown →
Consultant, agency, or coach — which one do you need?
An agency executes your marketing for you. A consultant decides what’s worth doing before you spend on execution. A coach helps you do the work yourself, with accountability built in. Most small businesses need clarity before they need any of the three. Consultant vs agency → · What is a marketing coach →
How do you choose the right one?
Get clear on what you’re actually trying to fix first. Then check their track record, not just their pitch — talk to past clients, not just testimonials on a website. Full guide →
Is it worth it for a business your size?
If you’re doing marketing but not seeing consistent results, or you’re about to spend money without a clear plan behind it — yes. If your offer itself isn’t clear yet, fix that first. More on when it makes sense →
Ready to find out for yourself?
Start with the Reality Check — a straight-talking audit of what’s working and what isn’t in your marketing right now.
