How to Create a Marketing Message That Actually Works (Without Sounding ‘Salesy’)
If you’ve ever sat down to write about your business and thought, “I don’t know what to say without sounding pushy” — you’re not alone. Most small business owners struggle with their marketing message. You will either write too much jargon, try to appeal to everyone, or overcomplicate things until the message is lost. The […]
Are You Standing Out or Blending In? How to Differentiate Your Business from Competitors
As a business owner, have you ever stopped to ask yourself: “What sets my business apart from my competitors?” In today’s crowded marketplace, it’s no longer enough to offer a great product or service. If you don’t stand out, you risk blending into the sea of sameness—and that’s a surefire way to lose potential customers. […]
What to expect from a marketing consultant?
Are you thinking about hiring a marketing consultant? Perhaps you feel that you are not getting the most out of your marketing and all the hours you’re putting in. Maybe you feel that you could be doing it better. Or maybe your head is spinning from all the different advice you see online or from […]
Define your ideal customer
Promoting and marketing your product or service to everyone is often very ineffective. I understand the logic of thinking there might be a bigger opportunity with a wider market so lots of start-ups try to target a broad section of the market (e.g. all women) instead of a specific niche (e.g women aged between 25-35 […]
Develop your small business marketing plan by setting marketing goals
Define Your Marketing Goals “Goals. There’s no telling what you can do when you get inspired by them. There’s no telling what you can do when you believe in them. And there’s no telling what will happen when you act upon them.” Jim Rohn There are many reasons why small businesses reach out to us. Often […]
Do I need a marketing plan for my small business?
I get it – you’d prefer to be doing anything other than developing a marketing plan. Of course, you can wing it but what usually happens is your marketing looks like a mix of tactics and tools from a variety of in-house and external sources. On a good day, you won’t truly know what’s working […]
Top 3 reasons why your marketing isn’t working
Clients usually call me when they’re stuck with their marketing. They have a great service/product but they’re having trouble finding new customers. They’ve tried all sorts of marketing tactics but just can’t get results (or aren’t getting the results for the time and money being spent). Does this sound familiar? I have worked with hundreds […]
How much does a marketing plan cost?
One of the first questions businesses and potential start ups want to know when they get in contact is: “How much does a marketing plan cost?” All business owners or those just starting out know they need a marketing plan to grow but many are afraid the cost of a plan will drive it outside […]
Are local customers critical for your business?
As you see in the above search, “marketing companies near me” gives me a listing of local businesses (the box at the top) before I see the organic search results below. A big part of local search marketing is making your business show up in that local group so that consumers can find and choose […]
Tips on getting the most of of social media
Want to really get your social media rocking? – Use social media before your launch Share, help and connect, it’s not a sales channel. Think local and like minded and share your journey. – Vary your posts Use plenty of images and have a bit of fun. Only use some of your posts for promoting […]