Feeling totally overwhelmed with your marketing? Get it under control

Image of overwhelmed woman

With so much different advice and guides around, I bet you’re confused on what marketing you should be doing and what marketing you should be dumping? Each business is different so what is working for ABC, may not work for you. So don’t just follow the latest trend or copy what your competitor is doing. […]

Define your ideal customer

Four business people with question marks over their heads

Promoting and marketing your product or service to everyone is often very ineffective. I understand the logic of thinking there might be a bigger opportunity with a wider market so lots of start-ups try to target a broad section of the market (e.g. all women) instead of a specific niche (e.g women aged between 25-35 […]