New Year, New You
It’s that time of year when you think about making changes to your life. Most people think along the following lines; Getting healthier? √ Getting fitter? √ Having more work/life balance? √ All great resolutions but it’s also a great time for making a few changes to your business. Here are my top 5 New […]
How to write a marketing plan – Part 2
In the last blog, we answered the first question of every marketing plan “Where are we now? Today the focus is on the second question ‘How are we going to get there?’ The key to this is to spend time working on your marketing objectives, which will in turn help you to position your product […]
How do I write a small business marketing plan for my small business?
Every business (no matter how small or how long established) needs to do marketing. You can do it as you go along but I wouldn’t recommend it for business survival and growth. A small business marketing plan won’t guarantee sales and revenue but a good, well researched plan will give you a better chance to […]
Are you the same as your competitors?
Are You the Same as Your Competitors? It’s a simple question but also profoundly difficult: are you the same as your competitors? To stand out in today’s noisy marketplace, you need to genuinely evaluate what makes your business unique. Here’s a guide to help you differentiate and communicate your unique value proposition effectively. – Honesty […]
To outsource marketing or not…
You don’t have time for marketing but you know it’s critical to grow your business. Do you outsource or keep doing it internally? Here are my thoughts on when you should consider outsourcing: You’re not growing as fast as you want (Yes marketing is only one component but it is critical) You and your staff […]
Making time for marketing your business
Unless you sell something totally unique and amazing (and let’s face it, very few of us do), potential customers won’t be looking for you, ringing you, searching for you online unless you are there and reminding them of your product/service and what it can do for them on a regular basis. Consistency is key. One […]
Social media marketing – getting it right
As you know people are spending more and more time on social media. They’re linking, sharing, interacting and exchanging information like never before. Social Media can be a great tool for businesses, whether you are small and large, a start-up or an established businesses. With social media, you can talk directly to your customers and […]