Step_by_step marketing plan

How to write a marketing plan – Part 2

In the last blog, we answered the first question of all marketing plans “Where are we now? Today the focus is on the second question ‘How are we going to get there?’ The key to this is to spend time working on your marketing objectives, which will in turn help you to position your product […]

Step_by_step marketing plan

How to write a marketing plan

Every business (no matter how small or how long established) needs a marketing plan. It doesn’t have to be pages and pages long but it needs to cover off a few things: Where your business is currently? – analyse market trends, identify sources of revenue, identify your customers and competitors. Perform a SWOT analysis to […]

Hard to tell you from your competitors

Are you the same as your competitors?

It’s a simple question but also a profoundly difficult question. Be honest and answer it. If you are the same as your competitors, why would customers choose you? Is it because you are shouting the loudest? Nothing wrong with that if you can afford to keep shouting the loudest and want to spend your hard […]

Outsource your marketing

To outsource your marketing or not….

You don’t have time for marketing but you know it’s critical to grow your business. Do you outsource or keep doing it internally? Here are my thoughts on when you should consider outsourcing: You’re not growing as fast as you want (Yes marketing is only one component but it is critical) You and your staff […]

My marketing to do list

Making time for marketing your business

Unless you sell something totally unique and amazing (and let’s face it, very few of us do), potential customers won’t be looking for you, ringing you, searching for you online unless you are there and reminding them of your product/service and what it can do for them on a regular basis. Consistency is key. One […]

Make social media work for your business

Social media marketing – getting it right

As you know people are spending more and more time on social media. They’re linking, sharing, interacting and exchanging information like never before. Social Media can be a great tool for businesses, whether you are small and large, a start-up or an established businesses. With social media, you can talk directly to your customers and […]

Your customers

Your greatest asset – your customers

How much effort are you putting into keeping and growing the value of your customers? Most businesses come to me asking for advice on how to get lots of new customers but usually (unless you’re a start up) the best way to grow your business significantly is to look at your current customers and ask […]

Poor or outstanding customer experience

What’s your customer experience like?

You know how they should experience the business  – their needs are met and exceeded by great staff, great training and exceptional service. But have you ever gone through a customer’s ‘journey’ to see what is actually happening? Will the call get answered? On time? By not having to press 10 different buttons to get […]

Compete & dream big

Dream bigger

I come across lots of new businesses that don’t dream big enough. Yes, starting a business is risky and it feels much more comfortable to start out small. But once you have started, it gets much harder to dream big and think big. The day to day work takes over.   My advice: Start a […]

You decide your future - big or small

Shape your future

That’s what strategy is all about. Your business strategy is about shaping the future of your business. It’s a combination of thinking, planning and reacting to events that happen along the way. The key questions you need to answer: What do we want to do? What do we think is possible? What do we need […]

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The business was set up in 2010 by Una Ryan who identified a niche in the market for businesses who need help getting the most from their marketing efforts and business planning.

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